IBADAN, Oyo State — August 22, 2026: The Oyo State Agribusiness Development Agency (OYSADA) has deepened its digital agriculture agenda through a strategic engagement with the Nigeria Agribusiness Group (NABG) and CoAmana on the proposed Market View Platform and Market Hub Digitalisation Initiative.
The stakeholder meeting, held on August 19, focused on developing a technology-driven platform to connect farmers, traders, processors, aggregators, investors and other value-chain actors with real-time market opportunities within Oyo State and beyond.
Speaking on the initiative, OYSADA Director-General and Executive Adviser to Governor Seyi Makinde on Agribusiness and International Cooperation Development, Dr. Debo Akande, DBA, CMGR, FCMI, said agricultural productivity must be matched with dependable access to markets.
«“Agriculture becomes more sustainable and profitable when producers are not only supported to produce, but are also connected to the right markets, buyers and opportunities.”»
Akande said the platform would help bridge information gaps across the agricultural value chain, enabling stakeholders to make better-informed decisions on production, pricing, distribution and investment.
He added that the initiative aligns with Governor Seyi Makinde’s vision of positioning Oyo State as a leading agribusiness destination through innovation, investment, value addition and inclusive economic growth.
The engagement also examined the proposed platform’s technical architecture, implementation framework and potential areas of public-private collaboration to ensure that the solution reflects the realities of Oyo State’s agricultural ecosystem.
OYSADA reaffirmed its commitment to partnerships with private-sector organisations, development institutions and agribusiness stakeholders to deploy practical innovations that can convert the state’s agricultural potential into sustainable wealth, jobs and investment.
The Market View and Market Hub initiative is expected to strengthen the link between farm production and market access, empowering agribusinesses while contributing to food-system efficiency and broader economic development in Oyo State.
